IHOB name change was a publicity stunt.

[tammyfolk]

"IHOP is serving up the truth about its IHOB name change.

The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef."

Article

[Tamara]

That's pretty funny! I didn't pay much attention to it but social media sure grabs a lot of attention so I guess it was a smooth move for them.
Just like the build a bear dilemma yesterday. That was some craziness!!

[sdwhru]

No surprise there - I heard about it but didn't get what the big deal was