IHOB name change was a publicity stunt.

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tammyfolk
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IHOB name change was a publicity stunt.

Post by tammyfolk » Fri Jul 13, 2018 12:46 am

"IHOP is serving up the truth about its IHOB name change.

The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef."

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Tammy Folk

Scrapbooking....is there really anything else?

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Tamara
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Re: IHOB name change was a publicity stunt.

Post by Tamara » Fri Jul 13, 2018 3:21 pm

That's pretty funny! I didn't pay much attention to it but social media sure grabs a lot of attention so I guess it was a smooth move for them.
Just like the build a bear dilemma yesterday. That was some craziness!! :roll: :roll: :roll:

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sdwhru
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Re: IHOB name change was a publicity stunt.

Post by sdwhru » Fri Jul 13, 2018 9:14 pm

No surprise there - I heard about it but didn't get what the big deal was
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